MolsonCoors Makes Miller Lite Title Partner of WVMS ‘Speedplant Saloon’!

MolsonCoors Makes Miller Lite Title Partner of WVMS ‘Speedplant Saloon’!

MolsonCoors Makes Miller Lite Title Partner of WVMS ‘Speedplant Saloon’!

(Mineral Wells, WV) – It’s Miller Time! West Virginia Motor Speedway is excited to announce new partnership with MolsonCoors, Capital Beverage Company and Miller Lite collectively. The partnership awards title rights to the speedways, now, Miller Lite ‘Speedplant Saloon’.

The Miller Lite ‘Speedplant Saloon’ which sits outside of turn one at the 5/8’s mile Mountain State oval will host pre-race gatherings as the tracks premier watering hole for adult beverages. The “Speedplant Saloon” will offer competitively priced can beverages at all events in 2021 and be open leading up to racing events as well as shortly after post-race. Race day activities at the saloon will include prize giveaways, corn-hole boards, fan contests and more.

We want to thank Robby Cline and the Capital Beverage Company for supporting our efforts at WVMS” stated Watson. “We look forward to working with the folks at MolsonCoors to create an enjoyable (branded) hangout for fans looking to have a good time at the speedway this season” added Watson. “We firmly believe this is only the start of a great relationship and we look forward to building it bigger each year” concluded Watson.

The Original Lite Beer – Back in 1975, Miller didn’t just brew any light beer—they brewed Miller Lite, a true American Pilsner. It tasted great. It was less filling. It was the original light beer and that was no accident.

For over two centuries Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. Celebrate Responsibly.

Capital Beverage Company delivers outstanding products and unsurpassed services in a regulated and responsible manner, which collectively, results in premium value to their customers, a job well done by our team and making a difference in the communities they serve. Delivering since 1935, for more info visit

About WVMS:
Since being crafted marvelously in 1984 the West Virginia Motor Speedway has played host to some of the sports biggest events and brightest stars. Boasting one of the most beautiful settings and seats in dirt track racing while nestled attractively into the wild and wonderful mountains of small town Mineral Wells, West Virginia the 5/8 mile terraced hillside sits conveniently adjacent popular Interstate 77 for effortless access. Home to the ‘Worlds Fastest Dirt Track’ ™, WVMS, will blow you away with its incredible racing action and thrill seeking speed.

The West Virginia Motor Speedway, a 5/8 mile clay oval is located in Mineral Wells, WV take exit 170 off I-77, just south of Parkersburg, WV. For more information on ‘The Motorsports Capital of Cool’ view them on the web at You can also email track offices at or call # 304-771-5051. Like us on Facebook at West Virginia Motor Speedway.

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